Building a special event
Special events are a popular tool for fundraising.
Also, they are often wildly ineffective.
Without proper planning and strategy, an event can be a massive waste of time and money - leading to a lackluster, "off-the-shelf" experience that your exhausts your staff, bores your audience, and doesn't speak to the organization's mission.
So what makes a special event truly special?
I recorded a brief video on LinkedIn showcasing some elements - and showing off an event souvenir that I've kept since 2019. Take a look!