Building a special event

Special events are a popular tool for fundraising.

Also, they are often wildly ineffective.

Without proper planning and strategy, an event can be a massive waste of time and money - leading to a lackluster, "off-the-shelf" experience that your exhausts your staff, bores your audience, and doesn't speak to the organization's mission.

So what makes a special event truly special?

I recorded a brief video on LinkedIn showcasing some elements - and showing off an event souvenir that I've kept since 2019. Take a look!