The Problem with "Just Diversify Your Fundraising"
- Chris B.
- 15 hours ago
- 2 min read
I had a great time at the NAWA annual fundraising conference in Tacoma. As is my way, I did not take any pictures, so you'll have to trust me on this one. I learned a lot at the conference -- about board structures, staff engagement, and the connection between values and systems.
But the thing that stuck with me was a comment from my friend Jesse.
They said: "If one more person tells me to diversify my fundraising stream, I'm going to jump into the Sound."
Now, I don't want Jesse to jump into the Sound -- I don't want anyone to jump in the Sound. As someone who is probably given that advice before, I did feel a little guilty, so I thought I could be more helpful in this week's post and video.
First off, telling a nonprofit that is struggling with fundraising to diversify is not as helpful as it seems. Upon reflection, it's like telling a development director to "raise more money" - true, but how?
Here are three first steps you can take to build a more diversified revenue stream:
Talk to your supporters. Your donors, your volunteers, your partners. Thank them and ask them about their connection to your mission. How did they first get involved? Why? Talking with supporters is the first step to building an individual giving program.
Take a look at the corporations and organizations that are connected to your organization (vendors, neighbors, partners). What do you know about their philanthropic goals? Are there ways these organizations can support you (with volunteers, in-kind support, sponsorship)?
(this one is admittedly self-serving) - work with a consultant you trust. If you are over-indexed on one type of funding (grants, public funding, events), it can be tricky to shift your focus to monthly giving, planned giving, major giving, etc. You might need someone with some experience and perspective to help you build the habits and structures you need.
While the systems that support philanthropy are under constant attack by this administration, I do not believe that generosity has failed us. I believe people are still generous, but we need to invite them in. We need to talk to them and give them the opportunity to show us how generous they can be.
So, if you're ready to start, I'm ready to help. Before you jump into the Sound or your closest body of water -- I'd love to talk.
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