Year End Giving: Start with Individuals
- Chris B.

- Sep 3
- 1 min read
It’s been true since the 80’s.
The A-Team has the best theme song ever.
Also true since the 80’s?
Individual giving is the heart of fundraising. Since the 80s, individuals have given the greatest number of gifts – and that impact grows when family foundations are included.
All of this to say – your organization needs a strong individual giving program, one that prioritizes relationships and data-driven strategies.
If you want to launch – or grow – your individual giving program, then join me for a webinar hosted by OneOC on October 1 where we will dive into different aspects of individual giving and give you some tools and strategies you can use to engage with your donors.
You can also check out this week’s video, where I show you how to get individual giving up and running in time for year-end giving.


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