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Strategy Starts Here

If you are looking for a place to start with fundraising strategy, take a look at your job descriptions.

The most successful and engaged fundraisers I know are focused on donor outreach. Their goals and objectives are pointed toward fundraising - and organization leadership does all they can to make sure those team members have the time, support, and resources needed to make donor cultivation, solicitation, and stewardship the top priority.

This next bit is pretty self-serving, but what can you do?

This focus means that, when given a choice, organizations should hire relationship builders and contract out with specialists and consultants. (So hire a consultant or contractor to write those grants, plan those events, and create that direct marketing piece)!

There's more in the video below - reach out if you want to take a look at how your position descriptions might be hurting your fundraising effectiveness!

While we're on the topic, here's a quick video on fundraising goals!

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