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Year-End Giving: What Are You Waiting For?

Last week, I had the chance to participate in a year-end giving webinar with several of my nonprofit friends. Together, we talked about ways to prepare your data and your staff for a year-end giving campaign and we heard a case study from Mercy House about their year-end work.

I talked about donor stewardship - the key to retention and an often overlooked aspect of a fundraising strategy.

Of course, every webinar has some technical difficulties - and this one was no exception. I couldn't manage to get my slides to display, so I charged forward. If you want to see what I meant to present, you can check out the files below.

Year End Giving Webinar - Stewardship Slides
Download PDF • 1.02MB

The big takeaway was this: get started. You don't have to wait until you have a massive fundraising campaign or a multi-channel strategy lined up. Even if your campaign means you're going to call your top 10 donors and thank them for giving - it's worth it!

Your mission and the people you are serving cannot wait for you to create the textbook / perfect fundraising campaign. Get started how you can, learn from it, and do more next time!

Not sure where to start? Give me a call!

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