Don't Forget to Make Time For Stewardship
The post-it note in my notebook reads “LN post – Valentine’s Day – message to leaders/funders”
Today, on the 15th of the month, I read that post it and realized two things:
1. I forgot to write that post
2. I need a better method for scheduling my LinkedIn posts
Undaunted, I continue with this very important and strategic post today, February 15: the day with a lot of candy sales at Target.
Just like you shouldn’t wait for Valentine’s Day to tell someone you love them, nonprofits shouldn’t wait to tell a volunteer or donor how much they mean to your mission.
These messages of love, gratitude, or celebration shouldn’t wait until a holiday or celebration.
If your board members only hear from you leading up to the next meeting – or if your donors only get thanked when the gift is received – you’re missing a chance to build something real.
With so many things competing for our attention, it can be hard to focus on stewardship activities like showing gratitude. Even though we know how important it is to demonstrate gratitude to our supporters, it can still fall to the bottom of our to-do lists (or it can be written on a post-it note and lost in a notebook).
Finding a system that works for you to make a gratitude a habit that survives beyond a particular holiday will keep your donors feeling loved – and ultimately help you best serve your clients and community.