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  • Christopher Baiocchi

As Easy as 1, 2, 3 ...

Fundraising is a complicated effort. It’s art and science – and can seem mysterious and unknowable.

Despite this complexity, I think there are three key elements to a fundraising program.

If your fundraising isn’t successful – try examining these three areas:

Leadership: are leaders supporting the fundraising efforts? Making connections, meeting with donors, etc.? More importantly – are they creating a culture that prioritizes and support relationship building – instead of chasing transactional / consumer models of fundraising.

Strategy: Your fundraising needs a clear strategy. What are your fundraising goals? How are you measuring success? Are you learning from setbacks and failures? Are your fundraising efforts designed to engage donors with your cause?

Attitude: This is the tough one. How do you feel about your fundraising? Are you embarrassed? Do you think of fundraising as a dirty secret – or an unfortunate necessity? If you are not a full-throated and enthusiastic supporter of your mission, how can you expect a donor to join your cause?

How does your leadership, strategy, and attitude measure up? Let's talk ...

Photo by Aaron Burden on Unsplash

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