The 3 Most Important Fundraising Metrics
Once, I was given a fundraising report to share with a board committee.
The report was a full page - margin to margin - and was closer to a finance statement. 😕
I could barely make heads or tails of it - and the committee members barely looked at it. 😕
For the next six months, I worked with the committee chair to build a better dashboard - and landed on three key measurements to showcase solicitation, cultivation, and stewardship efforts. 😊
Of course, there are more measurements you can use - but these three are must haves!
How are you telling your fundraising story to organization leaders?
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